So you have a social media strategy and have started with the implementation. But how do you know what works and what doesn’t ? How do you convince your management it is a success? What metrics do you measure and what you ignore? Here’s some news..Social Media and ROI are still trying to get along! We all know that as marketers, no matter how excited we are at the prospect of social media implementation, when it comes to convincing your manager about its efficiency and ROI there is an uncomfortable silence. New media has brought new metrics like – Friend-ing, favorit-ing, shares etc. Join us for a webinar, where we talk about what are the new types of metrics that your organization should be tracking in the new media. A lot of times, these metrics are a variation of what we were measuring before. Some of the things you will learn are –