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| Tracking Analytics for effective retail marketing | |
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Presenters: Jonathan Curtis , VP Business Development, Regalix Inc. |
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ABSTRACT:
Having deployed the right mix of digital tools and content to reach out to your consumer/shopper, the obvious next step as a smart marketer is to track the efficacy of those programs. This is where we often see some major pitfalls. Very often, we end up tracking the wrong set of analytics, leading us to incorrect decisions. Join us for a webinar, where our marketing experts will talk about the best practices in analytics reporting, some of the major pitfalls to watch out for and some case studies from the retail industry.
TOPICS INCLUDE:
- Building the right framework and picking the right tool for analytics tracking
- Creating good reporting system or MIS
- Sample case studies of retail consumers
WHO SHOULD ATTEND:
- Marketing function
- Corporate Communication
- Community Manager
- Marketing communication
ABOUT THE PRESENTER:
Jonathan Curtis , VP Business Development, Regalix Inc.
Jonathan brings over 20 years of experience in technology sales, sales management, and strategic account development. He has worked with clients in implementing analytics for some of the major retail sellers. Prior to Regalix, he was the Vice President of Sales at Newput, a consulting company focused on User Experience Design and development of Web-based applications.
In addition to years of experience driving revenue generation for early and mid-stage technology companies, Jonathan has extensive hands-on experience in marketing strategy, new product and technology introduction, organizational leadership, and customer relationship management. A full bio is available at http://www.linkedin.com/in/jrcurtis
Arun Kumar
Arun is an analytics and strategy professional who specializes in deriving insight from data, and then driving actionable strategy based on that insight. Some of his past projects include helping a casino optimize its marketing ROI, helping a major credit card issuer align its Gift card portfolio with its long term objectives, and most recently working to incubate a startup in the field of business valuation.
Webcast
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