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| The Value of Usability to a Positive Online Customer Experience | ||||
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Presenters: Hilary Salazar, Product Marketing Manager, Tealeaf |
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The relationship between usability of websites and online customer experience has been thrust to the forefront. An optimized user experience helps in strengthening customer satisfaction and retention, in turn driving revenue. In a world of instant social connectivity, world brand loyalties cannot be taken for granted and any negative experience, no matter how small, has the potential to negatively impact your brand and turn customers to the competition.
In this webcast Regalix and Tealeaf will share valuable insight for optimizing usability to improve the online experience of your customers, including:
Hilary Salazar , Product Marketing Manager, Tealeaf
Hilary Salazar is Product Marketing Manager at Tealeaf. Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer behavior analysis. Tealeaf’s CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor’s unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.
Nimish Vohra, VP and Country Head, Regalix
Nimish Vohra is Vice President of India Operations at Regalix. The Regalix team consists of world-class experts in Web 2.0 marketing, people who have lived the web and understand the confluence of new techniques in marketing analytics, human factors and retailing; new technologies related to search-engines and data-mining; and emerging new media such as blogs, podcasts and social network marketing to create real leads and results. Regalix brings together a depth of understanding across marketing disciplines that work interactively to create a unique and highly effective online customer management program.
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