Drip marketing is fast emerging as a very effective marketing program to nurture your leads and convert them into real opportunities and sales.

As part of Drip strategy, companies create carefully crafted and customized promotional mails - to educate prospects about the issues at hand, use cases, products and solutions to ensure you are at the top of the mind of your potential customers. Each mail and every drip cycle qualifies leads incrementally and brings them closer to a win. But is it really that simple?

Drip marketing yields better results for products with a longer sales cycle, or when products have a fixed lifespan and so require periodic buying cycles. It frees up bandwidth of your sales team to let them focus on deals that require urgent attention. An important hybrid in the set of new age marketing techniques, drip marketing is being leveraged by many companies to extract maximum returns from their other marketing and lead generation programs.

Promotional Material sent through Drip Marketing
Just about any form of customer communication can be plugged into your drip-marketing campaign.
Figure1. Drip Marketing Funnel

The key to success lies in customizing the content, offering product or solution specific to your prospects’ needs delivered at the right time.

Regalix Drip Marketing Solution
If you have been engaged in lead generation, email or other marketing programs and have experienced any of the situations below:

• Increasing cost of lead nurturing or holding the leads in the sales funnel
• Large variation in lead quality tying up the bandwidth of your sales team
• Large percentage of leads failing to convert to opportunities
• Extensive dissemination of information to your target group
• Need more support for your inside sales

it is time for you to seriously consider implementing a Drip Marketing program. With field tested processes and strategies in place, Regalix shapes your Drip marketing campaign to help you win customers and outsmart competition.

With Regalix, your drip marketing program will have the winning edge right from:

Reaching out

• Identifying your audience
• Planning your campaigns

Evaluating Leads

• Scoring your Leads
• Developing content strategy
• Designing & copywriting

Engaging Prospects

• Preparing email delivery strategy

Converting into Wins

• Tracking response rates

The Regalix Advantage
Done right Drip marketing has tremendous potential. At Regalix, we understand the challenge and customize your campaign keeping in mind the requirements of your potential clients.

With Regalix you get

• Intelligently designed and customized marketing plan
• Comprehensive email management & tracking
• Customized content and messages for different audiences at different levels

The demand marketing strategists at Regalix regularly work with clients and agencies to help them design successful drip campaigns.

To learn more no how our Drip Marketing program can help generate more from your lead generation intiatives, fill in this form now and our marketing team will get in touch with you and schedule an exclusive session.