In the social world that we all live in, special attention should be given to the content strategy for success in social media. For a social media plan to work, a marketer should also have a bullet-proof content in place. No longer, can we use the same "sales-y" corporate marketing collateral and post it on the social networks. For success in social media, the content should be clear, objective and provide value to the audience. Attend our webinar, where our speaker will discuss the importance of content in social media marketing and what can we do today to generate positive ROI.
Itee Sood, Content Strategist, Regalix Inc
Itee heads the Content Channel at Regalix. With more than 6 years of experience in advertising and online marketing, she brings with her a unique blend of passion for creativity and content strategy for new platforms and emerging media.
At Regalix, she manages content & thought leadership projects including white papers, articles and flash demos for a multitude of B2B & B2C clients. She has successfully led large sized content project for Fortune 500 companies - Citi, Netapp, TIBCO and other companies like MSI, CO Currently she is experimenting with the dynamics of content and their influence on social media.
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