Palo Alto CA, June 23, 2009 - Regalix, a technology and digital marketing services company, along with Forrester Research and MetricStream hosted a panel discussion on "Social Media as part of your Marketing Stimulus Plan in 2009". There was strong participation for the session from companies operating in verticals like Software, Financial Services, Retail and Entertainment. This is the first of a series that Regalix will be hosting over the next few months. The event was hosted on June 22nd at Four Seasons Hotel in Palo Alto.

The event was set up as a panel discussion followed by an interactive question and answer session. The panel was led by Laura Ramos, VP & Principal Analyst, Forrester Research; Gaurav Kapoor, General Manager & CFO of MetricStream Inc. a Kleiner Perkins backed Givernance, Risk and Compliance Company; and Vikas Sharan, CEO of Regalix.

Senior marketing executives and key decision-makers from companies like – CA, HSBC, TIBCO, Tealeaf, Solazyme, Openwave Systems, Lyris and Kazeon, participated in the event.

The discussion focused on how companies can leverage Social Media for B2B marketing. Topics included ideas for creating an engaging online community, how to leverage existing social networks, and whether to build a vertical industry portal or tap into existing, third-party communities. B2B marketers are experimenting with Networks, Groups, Blogs and Knowledge Assets to drive community-led brand engagement, research, support and lead generation.

The interactive discussion revealed how some of the leading B-to-B marketers in the Bay Area are leveraging social media.

The session was moderated by Brendan Farnell, Strategy Director at Regalix. Headquartered in Silicon Valley, California, Regalix works with global Fortune 500 and venture-backed companies to grow their brands online and increase sales.

About Regalix

Regalix offers digital marketing and technology services to help customers achieve greater innovation and efficiencies in their revenue-critical operations. With offices in Palo Alto (CA), Bangalore (India), New Delhi (India), and Chandigarh (India), the Regalix team works with clients, including NetApp, Citibank, and Apple, to deliver innovative digital marketing solutions. The Regalix team consists of marketing and technology experts, who understand the Internet and new techniques in online marketing, analytics, human factors and ecommerce.