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Best Practices in PR Optimization
- Use a descriptive keyword rich headline that includes relevant keywords. Utilizing important keywords in the headline and throughout the message highlight the relevance of your message for those important key terms.
- Provide detailed contact information, including your website’s URL in the press release.
- Use clear language that your audience understands when discussing topics related to your product/industry.
- Evolve your press release content for a social media world. Include images, photo and video links, blogs, forums, Facebook pages etc. in the content.
- Add social media bookmarks on the press release section of your site. This will increase your keyword relevancy and organic search.
- Optimize the press release URLs to be search engine friendly by incorporating keywords within the URL.
- Promote your press release to online channels through proper means and directions like press release submission, social bookmarking, etc.
- Create targeted landing pages for keywords in your press release to capture traffic for website generated through the press release.
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