Home > Insights > Best Practices
Best Practices in Online Research
- Researchers must first determine where they can obtain respondents that will be representative of their target market.
- Validate online research through concept testing, brand & awareness tracking, opinion and satisfaction measurement.
- Diversity of the audience sample will give well-informed results.
- The objective of any survey is to gather the information you need to make a sound decision – so it is important that you develop a single hypothesis and develop a survey around testing that hypothesis.
- Keep the surveys short, online audience will not have the patience to go over long surveys.
- If you find that you have more than one objective, consider developing more than one survey.
- Build a straightforward survey that is: Interesting, engaging, and free of jargon.
- The survey questions should move from easy-to-harder-to-personal.
- Use radio buttons or drop downs instead of checkboxes.
|
Email us
1-888-REGALIX
