Regalix

Online Marketing Success in a down economy

Presenters: Chris Bartik, Director of Marketing at Crownpeak
Shivraj Asthana, Executive VP at Regalix

On Demand:Access any time
Duration: 40 minutes


ABSTRACT:

Create success in online marketing" - As marketers, we all have read white-papers, attended webcasts and events on this topic atleast once! Combine that with the social media buzz machine working overtime and there's a recipe for some confusion.
Join us for our Webinar as we discuss how leading marketers and organizations are implementing meaningful online campaigns, setting realistic goals and achieving success in doing so.
Our marketing practitioners will try and explain in plain english what it takes to run a successful online marketing campaign and when to include social media in the picture.

TOPICS INCLUDE:
  • Why social media? Is this really for my business?
  • When and if social media is an appropriate lead gen strategy for enterprises
  • What you can expect from your social media program
  • How to convert your social media traffic
WHO SHOULD ATTEND:
  • Marketing Directors, CMO's
  • VP, Marketing and Marketing Managers
  • Marketing Consultants, Digital Media Planners
ABOUT THE PRESENTERS:

Christopher Batrik - Director of Marketing, CrownPeak

With more than 10 years of experience in interactive marketing, advertising and PR, Christopher joined CrownPeak in 2006 to help direct and grow the company's broad marketing programs, including lead generation, social marketing and public relations efforts.
Prior to joining CrownPeak, Christopher managed marketing strategies and programs with software companies such as Vignette, Quark and Trilogy, serving from both the client side as well as the agency consulting perspective. He is a frequent speaker on marketing and content management related topics and his blog can be found at blog.contentmanagement.com.

Shivraj Asthana - Executive VP at Regalix

Shivraj has a background of managing 2000+ person teams and arial18 operations for several startups. He has authored both technical books and bestsellers. Shivraj has closely observed digital marketing's birth and evolution over the years, and brings over 20 years of management and operations excellence to Regalix.

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