Live : Tuesday, May 19th 2009 | 10:00AM PST | 1:00PM EST Duration: 40 minutes
Presenter - Venkat,Consultant, Regalix and Director, Mithras Advisors
Join us on 19th May 2009, as our in-house marketing practitioner discusses how to recognize Marketing Campaign Myopia proactively, define the metrics, tweak campaigns and achieve business goals.
Since pulling all its national TV spending in January, Century 21 Real Estate has been making digital the focus of its marketing efforts in a bid to make lead generation more efficient.
For years, many C-suite executives, including some marketers, have grudgingly looked upon database management as a necessary but boring and decidedly un-sexy function; an activity viewed with about as much excitement as cleaning and organizing the family garage.
Social media has been a scary word in the e-mail space since MySpace got big back in 2006. There has been talk that social media would kill e-mail and new channels like Twitter and Facebook will mean the demise of e-mail
Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer have been in discussions for the past several weeks about the possibility of a search and advertising partnership, according to AllThingsD’s Kara Swisher.
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