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Marketing in the Financial Services Domain
In today's times, if there is one industry that needs a marketing makeover, it's the Financial Services industry. As economy is on a recovering path, marketing is bouncing back. The pent up demand from the last 18 months is now being expressed with a strong resurgence…but with a change! In this newsletter, we bring you a success story about how a major financial services firm leveraged the power on social media to bring customers closer and ultimately win their trust. We also bring you a collection of news from around the globe on some of the interesting stats in the world of finance. |
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| Building Social Presence for a Financial Services Provider |
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| Problem – A Leading Fortune-100 Financial Services & Remittance provider was looking to build a strong web presence and leverage it to generate strong sales leads for their newly launched service. This service was aimed at non resident Indians across the globe with a special focus on the North American, European and Australian markets. While the organization wanted to build greater online visibility, they were apprehensive of the stringent compliance regulations and compliance policies. Any messaging that went out had to be compliant, which made online marketing more challenging yet necessary given the current landscape. |
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