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Getting found online - Why should we pay attention?
When marketing your product or service, the website is very often the first point of contact with your audience. As marketers we have seen numerous data points and statistics to prove that the chances of an inbound lead converting are significantly higher than that of an outbound lead. With Search engines throwing up new algorithms on the webmasters, constant SEO becomes essential. And, if your product caters to an international audience, then SEO becomes more challenging as the website should cater to different audience in different geographies. In this newsletter we bring to you free tools, case studies, webinars with strategic insights that will help you can optimize your SEO and PPC programs together.. |
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| Helping a Brick-and-Mortar company get found online |
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| Problem – A traditional power and utilities company who, until now had used traditional methods of marketing and advertising were looking to venture online. Having established its presence firmly through traditional media, they wanted their online presence to be a success and not just limit themselves to a simple website. |
| Solution – The client was looking for a marketing partner, who could shoulder the complete responsibility of building an online presence and get top search rankings in a very short time. |
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