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Marketing in the Services & Technology Domain: What works and what doesn't
Companies, especially big businesses, are exhibiting a clear preference in selecting the marketing channels they want to leverage, lifting a mist from the emerging trends for 2010.
Enterprise software vendors and those in the echelon below have started moving down into the relatively bigger mid-market segments. In this newsletter, we bring to you best practices, tips and news articles relevant to tech and services marketers. Do take a look at them and let us know if you find it helpful! |
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| Marketing Trends 2010: Computer software, services & information technology |
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You head to the clouds with feet firmly planted on the ground
Computer software, services and information technology industry is showing signs of vigorous activity since late last year. Big companies are reported to be flush with money (thanks to the austerity measures in the previous year) unleashing strings of aggressive acquisitions. Software vendors are gravitating towards “under one roof ” approach for delivering most of functionalities their uses will need. Software providers in Customer Relationship Management (CRM), Human Capital Management and ecommerce space are leading the way. The expansion in features is happening in most parts through new product development and acquisitions. |
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