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April 2009
On Demand Webinar
Create Thought Leadership with Content
Live : Wednesday, April 22nd 2009 | 10:00AM PST | 1:00PM EST
Duration: 40 minutes
Presenter - Gaurav Kapoor, CFO & GM, MetricStream
Attend our webinar, where our marketing experts discuss their experiences building online content strategy with a goal of creating thought leadership.
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News
YouTube, Universal Partner to Build Hulu for Music
Adage.com - Apr 09,2009
Google's YouTube and Universal Music Group, the world's largest record label, are going into business together in a deal they hope will forge a future for ad-supported music.
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What's the real value in Facebook presence?
DMNews - Apr 06, 2009
Facebook is exploding and not just for individuals but companies as well. But how exactly to leverage it — and other emerging social media — is still up in the air. Our experts debate
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Nonprofits not capturing as many donations online as they could
DMNews - Apr 03, 2009
People would be willing to give more money to charities via online donations if it were easier for them to find crucial information, according to a new study from user-experience research firm Nielsen Norman Group.
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The Customer Doesn't Know Best; You Do
Adage.com - Apr 07,2009
In our tough economy, marketers everywhere are seeking strategies to survive. Here's one widely held tenet smart marketers should ignore: listening to customers.
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Industry Experts
Report: Yahoo and Microsoft talking deal at last?
Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer have been in discussions for the past several weeks about the possibility of a search and advertising partnership, according to AllThingsD’s Kara Swisher.
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