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| Match Your Social Media Message to Your Audience | |
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Presenters: Stefania Pomponi Butler, Partner at Clever Girls Collective |
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How do you communicate with specific audiences like women or diverse segments of bloggers? How do you find the right people to talk about your company in social media and should you pay them?
Organizations are looking for new ways to engage with customers. Social media strategists Stefania Pomponi Butler and Cat Lincoln from Clever Girls Collective share research and strategies for identifying and reaching your optimal audience segment. They also discuss tactics for matching your message to your audience segment, review real life case studies and share insights about how to work with bloggers, build social media ambassadors and protect your brand.
Stefania Pomponi Butler, Partner at Clever Girls Collective
Stefania Pomponi Butler is a partner at Clever Girls Collective. She is a Blog Editor/Producer and Online Media Consultant with nearly 20 years of marketing experience. Stefania is often invited to speak on blog-related topics, including professional blogging and marketing to moms and bloggers of color. She has been recognized as an industry leader, and named one of Forbes' Ten Mommy 'hood Gurus, included in Babble.com's Top 50 Mommy Bloggers, and selected as a Parents' Magazine "Power Mom". You can read Stefania at her award-winning cooking, parenting, and design blog CityMama™ . She also co-founded Kimchi Mamas™ and MOMocrats™.
Cat Lincoln , Partner at Clever Girls Collective
Cat Lincoln is a partner at Clever Girls Collective, specializing in social media marketing, branding and content strategies. She also has nearly 20 years of experience leading marketing programs for Fortune 500 companies, with a focus on luxury brands. She is a frequent speaker on the topic of using social media for business, and is read by millions online, including AOL Lifestyle sites GreenDaily, Holidash and Lemondrop, travel site UpTake, and good news outlet Tonic. Cat is also the co-creator of the collaborative entertainment blogs wishboneclover, and 40whatever.
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