Palo Alto, June 30, 2010 – Regalix CEO, Vikas Sharan spoke at a panel discussion on “Marketing: There’s an App for that” organized by SVAMA and sponsored by Regalix, Cisco and Inside Source on June 24, 2010. The event kicked off with a keynote address from Alyssa Rapp, CEO of Bottlenotes who highlighted how social and mobile apps have moved to the center stage in online marketing and customer acquisition. The panel was moderated by Susan Su from InsideSource. The other panelists sharing the stage were Kevin Zellmer, VP Business Development, KickApps and Jim Benett, Strategy & Business development from Adobe Systems

The panel met at Cisco Telepresence Suites in Santa Clara, CA. Senior marketing executives and key decision-makers from companies like – Cisco, Intel and Verisign, participated in the event.

The Silicon Valley chapter of American Marketing Association’s mission is to help Silicon Valley Marketers Stay Connected and Stay Informed. It achieves this mission by regularly organizing panel discussion and morning forums on interesting topics around marketing.

The discussion centered on the emerging use of marketing apps in the Smartphone age and situations where apps are becoming the key differentiating factor among its competitors. Alyssa Rapp’s keynote focused on how her company Bottlenotes, a young wine marketing firm, was able to attract and retain wine-enthusiasts by building useful and innovative apps. She stressed on the point that while Apps are helpful in building your business, they will be effective only if backed by a bullet-proof strategy on acquiring and retaining customers.

Drawing on their experience and emerging trends the panelists brought out the following three key features on how apps are accelerating marketing by –>

Internal buy-in, clarity of purpose, functionality and user experience emerged as the key points before setting out to create an app. If you can’t convince your internal stakeholders, there is small chance you will be able to sell it to consumers. Building an app is not a one-time investment of time and resources rather should be an ongoing investment if we want to keep it relevant to the consumers.

The general theme that resonated throughout the panel discussion was that Apps are taking a central place in overall marketing strategy to supplement business efforts, and, if implemented well (Weather.com or Bottlenotes app) they not only create a lasting Top of Mind impression but also drive revenue.

About Regalix

Regalix offers digital marketing and technology services to help customers achieve greater innovation and efficiencies in their revenue-critical operations. With offices in Palo Alto (California), Bangalore (India), New Delhi (India), and Chandigarh (India), the Regalix team works with clients, including NetApp, Citibank, and Apple, to deliver innovative digital marketing solutions. The Regalix team consists of marketing and technology experts, who understand the Internet and new techniques in online marketing, analytics, human factors and ecommerce. Regalix can be reached at www.regalix.com