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Online marketers since 2009, have witnessed a major growth in the applications marketing arena. Fueled by the growth in Apple' product line, the App store, not to forget the numerous smartphones with their own library of downloadable apps, the marketing world is now abuzz with newer and more interesting apps than ever! And this trend is not going to stop anytime soon. In 2010, AAPS predicts that 65% of advertisers and agencies plan to develop social and mobile apps. In this newsletter, we bring to you two app ideas which we particularly liked and hope that it gets you thinking about your next big app. (Disclaimer - One of the apps was created by us!) Also, we bring the usual mix of news and events on this topic. Finally, for those of you in Bay Area, we hope you can make it to the panel discussion organized by AMA and co-sponsored by Regalix where we have experts from Zynga, Adobe and Kickapps speaking about app marketing.. |
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| Marketing: There's an App for that |
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| The marketing world is flooded with apps designed to sell a product or service. The latest count of apps in the Apple store is estimated around 225,000. While an average consumer won’t exactly be using ALL these apps, they can be sure that they will have an app customized to their requirements. |
| What this means for the marketers is while there is increased competition in the app-space yet there is always room for innovation. Given that app market is huge and so popular among the consumers, marketers are jumping on the bandwagon. In this article, we talk about two interesting apps designed recently – |
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| Panel Discussion organized by Silicon Valley chapter of American Marketing Association |
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| When: - June 24th, 5:30 pm to 8:30 pm |
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| Where: - Cisco Systems, Inc., Seventh Floor, |
| "Warrior" room, 3979 Freedom Circle |
| Santa Clara, CA 95054 |
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| Moderator: - Alyssa Rapp, CEO Bottlenotes |
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Panelists:
Zynga
Adobe
Kickapps
Regalix |
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| Register here>> |
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