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| Marketing in an Economic Meltdown | |
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Presenters: Anurag Chandra |
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With marketing budgets and resources slashed across organizations, growing brands and generating leads is proving to be a tedious process for marketers and sales professionals.
Join us on the Webinar as we discuss how leading marketers and organizations are putting together their marketing plan in an uncertain economy. With greater focus on where each and every marketing dollar is spent, marketers are now looking for ways to increase the efficiency of their marketing programs.
Each approach, concept and idea discussed in the seminar, will be supported by real life examples of how companies have succeeded in adopting marketing best practices. By the end of the seminar, you will leave with a set of innovative, effective and efficient marketing ideas which will work for your business.
Anurag Chandra
Anurag has worked as the Managing Director at Galleon Crossover Fund. Prior to that, he was with Lighthouse Capital Partners from 2001 to 2007. He joined Lighthouse Capital in 2007 from Intraspect Software, which was acquired by Vignette (NASDAQ: VIGN), where he served as Vice President of Corporate and Business Development. Prior to Intraspect, he was the Vice President of Finance and Operations at netDialog, where he played an instrumental role in its acquisition by Kana Communications (NASDAQ: KANA).
Anurag was also a Vice President at Imperial Bank in its Emerging Growth and Venture Divisions. His other professional experiences include obtaining financing for technology and infrastructure projects internationally, managing investments at a large multinational institutional money manager, and practicing corporate law for Bryan Cave, LLP.
Anurag's area of investment focus is in enterprise computing, encompassing software and enterprise networking. While at Lighthouse, Anurag has sponsored the firm's investments in Airespace, Azul, Ironport, Cortina, LinkedIn, Six Apart, Modulus Video, Stoke, and Transparency Software.
Anurag holds a B.A. from Stanford University in economics and political science, and a J.D. from Loyola Law School.
Brendan Farnell - Director Account Strategy
Brendan Farnell directs account strategy at Regalix where he works with Fortune 500 and start-up companies. He has extensive experience in brand marketing and lead generation, and is an expert in the digital marketing industry.
His past experience includes managing creative and strategic teams at global agencies Ogilvy, and Hill & Knowlton, where he helped grow brands like Hewlett-Packard, Sprint and Covad. He also directed marketing at BlueKite a mobile Internet software provider and ran his own interactive marketing business.
Brendan has written and spoken on the importance of innovative digital marketing.
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