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| Leveraging Social Media for B2B companies | |
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Presenters: Gaurav Kapoor - CFO & GM, MetricStream |
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We all have heard of social networking tools like Facebook, Myspace, Bebo, Friendster etc. While this is used extensively for fun and to connect with your friends, many B2B companies are now leveraging them to drive new business. Learn how to proactively deal with the typical B2B marketing challenges (long sales cycles, dominant players and high barriers to entry) by leveraging the reach of social media.
Social media for B2B is more than just the personal world of Facebook and MySpace. It is the professional networks, industry venues, and media outlets that have evolved to expand the possibilities to interact with customers.
Join us on Wednesday, March 4th 2009 as we discuss how your company can leverage the social media to sell your products and service offerings. The presentation will include specific case study illustrating how a mid-tier enterprise solutions company operating in a fragmented GRC (Governance, Risk & Compliance) vertical successfully leveraged social media to cut through the clutter.
Gaurav Kapoor - CFO & GM, MetricStream
Gaurav is currently the CFO and General Manager of MetricStream Inc. Gaurav has worldwide responsibility for Finance, Marketing, Business Development and the ComplianceOnline business unit. During his tenure at MetricStream, Gaurav has been instrumental in shaping key strategic initiatives and driving overall financial performance of the company.
Gaurav brings nearly a decade of marketing, finance and operating experience with Citigroup and has spent several years in executive operating roles with venture-backed enterprise software and internet companies. As part of the executive team at ArcadiaOne, Gaurav handled finance and operations from inception to profitability. ArcadiaOne was successfully acquired in 2001. At Citigroup, Gaurav led the launch and growth of the US 'International Payments Business', which had a distributed operating structure with sales in North America, and technology, operations and service in India.
Under his leadership, this business grew to become a pioneer in web-based international financial transactions. Prior to that, he led marketing and operations for a $ 4Bn international business unit at Citibank that had operations in over 25 countries and customers in over 100 countries worldwide.
Gaurav has a Bachelors in Technology (with Honors) from the Institute of Technology in India, a degree in Business from FMS, Delhi and an MBA from the Wharton Business School, University of Pennsylvania where he graduated as a Palmer Scholar.
Vikas Sharan - CEO Regalix
Vikas is a serial entrepreneur and has spent 15+ years in digital marketing and human factors. Vikas has worked with several Fortune 500 and venture backed companies such as Philip Morris, JP Morgan, and i2. Vikas has created online customer acquisition strategies for wingspanbank.com, the first online bank (now Chase). Vikas has defined customer acquisition and experience strategies for multi-continent systems for Deutsche Telecom, Verizon and ATT. Vikas is an author and frequent presenter at conferences. Vikas has a Masters Degree in Industrial Design from IIT Mumbai.
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