Marketing Projects which are complex and broad in scope (e.g. multidisciplinary) consistently challenge executives who view project success as key to gaining business advantage. These types of initiatives require multiple specialists from different fields to work together to address and resolve a bleeding-edge challenge. Such challenges have a daunting failure rate, exacerbated by the unfamiliar frame of the challenge, the difficulties of communicating effectively between multiple specialists and the discomfort many specialists feel when straying outside of their comfort zones.
However, there’s hope! In this session, you will learn straightforward and repeatable techniques that together significantly increase your odds of early breakthroughs and improved success.