Regalix

Is Social Media eclipsing Search Marketing?

Presenter: Shivraj Asthana, Executive VP at Regalix
On Demand: Access any time
Duration: 30 minutes


ABSTRACT:

With Facebook becoming the most visited destination on internet , is Social Media turning into the default go-to site over search engines? Are users seeking information from their network of "friends" instead of sifting through hundreds of pages of search results ? How will this trend in shifting user behavior affect search engine marketing ? Should we cast aside our PPC keyword bidding hats and don the role of conversation agents ? Attend our webinar, to get a perspective into how social media and search marketing landscapes are shaping up, and, impact of these change on digital marketing campaigns.

TOPICS INCLUDE:
  • Recent trends and developments in the social media and search engine marketing
  • Emerging role of the two channels, some key drivers and their impact on digital marketing
  • A marketing framework for leveraging the tremendous growth of social networks and boosting search engine marketing
WHO SHOULD ATTEND:
  • Marketing Directors, CMO's
  • VP, Marketing and Marketing Managers
  • Marketing Consultants, Digital Media Planners
ABOUT THE PRESENTER:

Shivraj Asthana, Executive VP at Regalix

Shivraj has a background of managing 2000+ person teams and arial18 operations for several startups. He has authored both technical books and bestsellers. Shivraj has closely observed digital marketing's birth and evolution over the years, and brings over 20 years of management and operations excellence to Regalix.

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