Regalix

Choosing between Paid and Social Media, Increasing ROI of Digital Marketing PART 3

Have you laid out your long term and short term marketing goals? Is your goal traffic or conversions? Is your product targeted at consumers or businesses? Do you offer a product or a service? Is your product a software or a hardware? What do you attach more value to - brand or immediate...
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Presenter: Nimish Vohra – VP Country Head
On Demand: Access any time
Duration: 40 minutes
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Proven Ways to Create Engaging Online Customer Experiences

With a changing business and competitive landscape, building customer loyalty is the key to retaining market share. Understand how engaging customer through effective tactics can lead to strong customer loyalty. Create relevant interactions with the customers through blogs, podcasts, website which captures their mindshare and ultimately becomes an effective “pull-marketing” campaign rather than a “push-marketing” one...
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Presenter: Ritu Josan, Sr. Business Manager, Regalix
On Demand: Access any time
Duration: 40 minutes
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Create Thought Leadership with Content

Transform your company from a seller to a trusted advisor by leveraging thought-leadership. Many organizations today invest in thought-leadership without thinking through an overall strategy. Often, investments are directed either on white-papers, press releases, flash demos, social media or analyst coverage without much thought given to it. Attend our webinar, where our speaker shares his experience on how a young, agile VC-backed startup operating in B2B space created and implemented a well thought out plan to differentiate itself in a market dominated by players like SAP and Oracle. By leveraging social media to reach out to the early stage customers, at the same time actively building analyst relations, the company was able to stand out of the crowd, differentiate itself and create value for the user...

Presenter: Gaurav Kapoor, CFO & GM, MetricStream
On Demand: Access any time
Duration: 40 minutes
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Social Networks as alternative to search engines? A Marketing perspective

As social network marketing is gaining momentum, experts are predicting that its marketing reach will soon be larger than those of search engines. Attend our webinar where our marketing practitioners will break down the data on social networks and search engine marketing and explain the pros and cons of using both the channels...

Presenter: Roy Rajan, Product Manager, Regalix and a Web 2.0 Marketer
On Demand: Access any time
Duration: 40 minutes
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Integrated Website Communication, Content and SEO, Increasing ROI of Digital Marketing PART 2

Increase your marketing ROI by 50% or more! You might have the right content on the site, but the communication is not right. The communication might be good, but is not SEO friendly. The communication is SEO friendly but not deep enough. Or you might have got two out of the three right...
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Presenter: Nimish Vohra – VP Country Head
On Demand: Access any time
Duration: 40 minutes
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Content Strategies for Lead Generation

In a never-ending effort to generate leads and prospects for our business, we marketers are constantly building and rebuilding the marketing content. This content can range from – white-papers, blogs, website, collaterals, datasheets and even videos...
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Presenter: BruceLee Mani – Content marketing practitioner
On Demand: Access any time
Duration: 40 minutes
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Convergence of Web 2.0 and Clean Tech – Emerging trends of New Marketing
On Demand: Access Tom Steeber and Venkat's webinar held on 8th June, 2010.
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International SEO 101
On Demand: Acess Darrell Weaver and Belmond Victor's webinar held on 27th May, 2010.
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Twitter and Facebook Marketing 101 What every marketer should know about the two most popular social media sites
On Demand: Access Brendan's webinar held on 7th August, 2009.
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