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Home > Insights > Webcasts > Analytics Driven Marketing - Importance

Analytics Driven Marketing - Importance of measurement in Marketing - What to measure and how to measure especially in online media.
Measurement and accountability is the new yardstick for marketeers today.With marketing budgets being more closely monitored by the senior management, marketing executives now need to get more scientific about their approach, all the while justifying their marketing spend. Join us on DATE as we discuss, how to track every dollar spent on marketing, measure your ROI on media campaigns, in short how to construct a comprehensive set of performance measures -- what many call a marketing "dashboard"...
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Presenter: Pankaj Srivastava - Digital marketing Enthusiast
On Demand: Access any time
Duration: 40 minutes
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