Leveraging Social Media for B2B companies

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Home > Insights > Webcasts > Leveraging Social Media for B2B companies

Leveraging Social Media for B2B companies

We all have heard of social networking tools like Facebook, Myspace, Bebo, Friendster etc. While this is used extensively for fun and to connect with your friends, many B2B companies are now leveraging them to drive new business. Learn how to proactively deal with the typical B2B marketing challenges (long sales cycles, dominant players and high barriers to entry) by leveraging the reach of social media...
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Presenters: Gaurav Kapoor, Vikas Sharan
On Demand: Wednesday, March 4th 2009 | 10:30am PST | 1:30pm EST
Duration: 40 minutes
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Leveraging Social Media for B2B companies