Many a times, we marketing professionals are so driven by our quarterly goals and activities that we might lose sight of the big picture – why are we marketing and what are we trying to achieve through our marketing campaigns? This is what we call “Campaign Myopia.” For a marketing manager, near term goals of running a campaign, following the guidelines may cause them to overlook the broad business objectives, especially in a siloed environment where not everyone keeps an eye on results... Find More Details...
Presenter: Venkat – Consultant, Regalix and Director, Mithras Advisors On Demand: Access any time Duration: 40 minutes Register Now >>
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