Home > Insights > Case Studies > Marketing Trends 2010: Computer software, services & information technology Details
Computer software, services and information technology industry is showing signs of vigorous activity since late last year. Big companies are reported to be flush with money (thanks to the austerity measures in the previous year) unleashing strings of aggressive acquisitions. Software vendors are gravitating towards “under one roof ” approach for delivering most of functionalities their uses will need. Software providers in Customer Relationship Management (CRM), Human Capital Management and ecommerce space are leading the way. The expansion in features is happening in most parts through new product development and acquisitions
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