It is open secret that companies, specially in Hi Tech are sitting on lots of cash. We saw an aggressive beginning of M&A from the third quarter last year. Consumers came roaring back to shops, pushing e-commerce beyond the $1B mark on the Black Friday for the first time. The pace has picked up, Marketing budgets are on the rebound with a strong focus on moving casual visitors to action, putting pressure on marketers to improve ROI at every stage of the game.
Education sector has been through its share of ups and downs with the recent economic upheaval. Dwindling enrollments coupled with reduced endowments and grants have made it difficult for some of the large and well-known universities to attract students in several programs. Regalix client – a leading university in the State of California known for its academic excellence and distinguished faculty was going through similar problems – declining enrollments and lack of new student enquiries.
As economy is on a recovering path, marketing is bouncing back. The pent up demand from the last 18 months is now being expressed with a strong resurgence…but with a change! Companies, especially big businesses, are exhibiting a clear preference in selecting the marketing channels they want to leverage, lifting a mist from the emerging trends for 2010.
2010 brings new promise for consumer marketers after a long bout of downswing. Even with variables like unemployment rates, rising mortgage payments and credit card crisis, consumer markets is expected to swing positively this year.
In the continuing search for more effective ways to communicate with customers, fans and prospects, email marketing has stepped into the breach and delivered the goods.
Website usability isn’t exactly a fresh topic. The pundits (Nielsen and Rhodes come to mind almost immediately) have helped us mend our ways from the mid 1990s, and we have gone on to create websites that are ‘sticky’, and actually generate revenue.
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