Regalix

Choosing between Paid and Social Media, Increasing ROI of Digital Marketing PART 3

Presenter: Nimish Vohra -VP Country Head
On Demand:Access any time
Duration: 40 minutes


ABSTRACT:

Have you laid out your long term and short term marketing goals? Is your goal traffic or conversions? Is your product targeted at consumers or businesses? Do you offer a product or a service? Is your product a software or a hardware? What do you attach more value to - brand or immediate returns?
What medium can help you achieve your goals at the lowest cost? Would it be paid or social media?
To develop insight into creating the highest ROI marketing plan for your business join our speaker Nimish vohra on June 23, 2009.

TOPICS INCLUDE:
  • Paid media and ROI
  • Social media - what is it?
  • Social media - developing ROI benchmarks
  • Sample plans - splitting your budget between paid and search media, over a twelve month period
WHO SHOULD ATTEND:
  • Marketing Directors, CMO's
  • VP, Marketing and Marketing Managers
  • Marketing Consultants, Digital Media Planners
ABOUT THE PRESENTER:

Nimish Vohra - VP Country Head

Nimish has over a decade of experience in Digital Marketing, Human Factors and Creative design. Nimish comes to Regalix from StarTV, one of the largest Entertainment and Media companies, where he was program manager for the R&D and production of next generation Cable/Satellite Television programs.
Before StarTV, Nimish built ChaiTime, a large online community of NRIs. Before ChaiTime, Nimish worked with several large media and special effects firms as Creative Lead. Many of his creations are memorable house-hold names and are still featured on several Asian Networks. Nimish has a Masters Degree in Industrial Design from IIT Mumbai and an Engineering Major.

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