More often than not you blame marketing campaigns for poor quality of traffic if the visitors do not convert on your website or landing pages.

This is usually less than half the story. You may have turned the spotlight inwards and wondered how visitors react to the web site. You may also have attempted moving things around or conducted A/B testing to increase website's efficiency in conversions.

It is well established that improvements to the landing pages deliver the highest impact on visitor's conversion rates. But landing page is a composite with several distinct elements, and, every one of those exert different influence on your visitors.

Using the statistical tools you can test these elements and their variations to determine the combination that will yield the best results.

By carefully selecting the appropriate Design of Experiment Methodology, Multivariate Testing can be conducted in a shorter time, without much risk to the business.