Marketers today need to reach and engage their audience across both traditional (email, website, community, affiliates, paid media) and social (Facebook, LinkedIn, Twitter) channels. As users open fewer emails, unsubscribe more and click on fewer ads, marketers are seeking new engagement-driven approaches to increasing conversion. We will discuss several case studies across medium-size and large enterprises in B2B, B2C and Event Marketing, that delivered a 50+% lift, and $1000s in incremental revenues to the business.
Mani Iyer, Founder and CEO, Kwanzoo Inc.
Mani Iyer is CEO of Kwanzoo, a multichannel marketing platform that drives more leads and sales by engaging users and serving targeted offers that get propagated virally via email and social media. Kwanzoo is available as a "Do-It-Yourself" service for small-to-medium businesses (SMBs), and a Private Label service for large enterprises to deliver brand-consistent customer experiences through their field, channel and partner ecosystem. Kwanzoo campaigns run inside email newsletters, on websites, Facebook, LinkedIn and community pages, affiliate sites and paid advertising channels. Kwanzoo's innovative smart poll, quiz, social share, and opt-in content units are highly effective at converting visitors into customers. Clients include SAP, Oracle, Green Dot (NYSE: GDOT), Leadscon, and Virtual Edge Summit. Mani was previously a marketing consultant to VC-backed start-ups, and founded a software business acquired by Oracle/PeopleSoft. Mani is a serial entrepreneur, industry speaker on online customer acquisition, social media and interactive marketing, and startup advisor. Mani has spoken at leading industry conferences including Leadscon, Ad-tech, Conversion Conference, Social Email Marketing, TiEcon and TiE Social Media events.
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