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| How to successfully incorporate video into your sales, marketing, and social media. | |
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Presenters: Adam Peterson, President and CEO, Vipe |
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As you consider and begin to use video in your messaging, the challenge becomes your ability to control the quality of the video, because the next step will be to roll out video messaging to all of your salespeople, maintaining control of the quality of the message. Online video is proving to be a valuable component to sales, marketing, and social media; on websites, in email communication and marketing, and on social networks. How do you learn how to use it effectively? How will you address certain technology issues like view ability, lead conversion, management, and analytics? Furthermore, your salespeople will do anything to meet quota and individuals are adopting video at a meteoric rate. Will you tell them they can’t use video or online communications, or will you provide a framework to maintain brand quality and help them be successful?
Adam Peterson, President and CEO, Vipe
Adam is a native to Silicon Valley and comes from a combination of an engineering and finance background. In 2008 he was appointed as the Technology Chair on the board of the Silicon Valley Chapter of the California Staffing Professionals. He is sought after as a dynamic, visionary speaker and has addressed the National Association of Professional Staffing, California Staffing Professionals Statewide Conference, Stanford's School of Business as a featured eCommerce entrepreneur, San Jose State University's School of Business, SDA Bocconi School of Management (University of Milan), and numerous Web 2.0 webinars. Adam was formerly a Corporate Finance investment banker in the Technology Group at Credit Suisse Securities, LLC. He holds a B.S. in Product Design Engineering from Stanford University and while attending college, was a varsity Diver and captain of his team. In all of his spare time Adam likes to remain active and is an avid sailor.
Jonathan Curtis, VP Business Development, Regalix Inc.
Jonathan brings over 20 years of experience in technology sales, sales management, and strategic account development. He has worked with clients in implementing analytics for some of the major retail sellers. Prior to Regalix, he was the Vice President of Sales at Newput, a consulting company focused on User Experience Design and development of Web-based applications.
In addition to years of experience driving revenue generation for early and mid-stage technology companies, Jonathan has extensive hands-on experience in marketing strategy, new product and technology introduction, organizational leadership, and customer relationship management. A full bio is available at http://www.linkedin.com/in/jrcurtis
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