Created by: Regalix Inc: Digital Marketing & Technology Solutions

Abstract:
Long Tail has caught fancy of online marketers given internets scale free nature (Albert-Laszlo Barabasi and his colleagues at the University of Notre Dame) . This behavior enables reaching a very large number of users at vanishingly small cost of delivery. Conversely even a smaller fraction of participation of the users could multiply into significant reach for the marketer.
This lies at the heart of long tail. Traditional view of Internet (and the online surfers) were believed to be following a random behavior. This lead to a model based on probability distribution of outcomes as the classic bell curve of Normal Distribution. Forecasting and other predictive models were based on this Normal Distribution.

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