Social media has fundamentally changed people's interactive behaviors. 80% of learning happens visually and there is no more persuasive tool in the world than video. Today you need to use online video to get your message to your customer in order to stay competitive, but how do you manage it? How do you address the pressures from individuals throughout your organization to use video, a means of communication they readily use in their personal lives, in business? How do you maintain control of issues like security, access, and brand management? Video is the driving force of creating online moments of engagement and motivating behavior, learn what the tomorrow of video is and how to plan for it.
Adam Peterson , President and CEO, Vipe
Adam is a native to Silicon Valley and comes from a combination of an engineering and finance background. In 2008 he was appointed as the Technology Chair on the board of the Silicon Valley Chapter of the California Staffing Professionals. He is sought after as a dynamic, visionary speaker and has addressed the National Association of Professional Staffing, California Staffing Professionals Statewide Conference, Stanford's School of Business as a featured eCommerce entrepreneur, San Jose State University's School of Business, SDA Bocconi School of Management (University of Milan), and numerous Web 2.0 webinars. Adam was formerly a Corporate Finance investment banker in the Technology Group at Credit Suisse Securities, LLC. He holds a B.S. in Product Design Engineering from Stanford University and while attending college, was a varsity Diver and captain of his team. In all of his spare time Adam likes to remain active and is an avid sailor.