Overview
Our client is a leading, specialized provider of facial firming procedures in the US. With over 30 locations in the US, our client had performed over 100,000 successful procedures. The client now wanted to differentiate itself strongly in a crowded market.

Objective
Seeking to rise above a crowded market, differentiate the offerings and position themselves as trusted provider of facial firming procedures , the client tasked Regalix with part of their corporate rebranding strategy; initially suggesting ways to improve the existing corporate website. Based on these recommendations, Regalix was entrusted with revamping the site based on a new ‘look and feel’, as well as to make the new site more usable and navigable. The existing site, it was felt, did not reflect the brand, and did not provide relevant information in an easy-to-use manner. Not enough users were signing up for consultations due to these impediments.

Solution
Regalix worked closely with the client, first to understand the dynamics of what was, essentially, a new industry for us. After the initial fact-finding and comprehension phase, we were able to offer a comprehensive solution which included the following:

• Portal design and information architecture
• Functional specification
• Requirements specifications
• Architecture design
• Development and testing
• Deployment and configuration management
• Infrastructure management
• Search Engine Optimization (SEO)
• Traffic management and analysis
• Ongoing maintenance

Regalix rebuilt the client’s corporate website on the Joomla Platform, and the site went live towards the end of September 2008.

Results
Through a combination of quick learning and sound technology expertise, Regalix was able to launch the rebranded website on schedule. The new look and feel, better navigability and usability resulted in a substantial increase in average number of page views and traffic. More people were also signing up for the free consultation, as the value proposition was clearer and easier to understand.