Measurement and accountability is the new yardstick for marketeers today.
With marketing budgets being more closely monitored by the senior management, marketing executives now need to get more scientific about their approach, all the while justifying their marketing spend.
Join us on May 8th 2009 as we discuss, how to track every dollar spent on marketing, measure your ROI on media campaigns, in short how to construct a comprehensive set of performance measures -- what many call a marketing "dashboard." Once you have a dashboard, learn how to monitor progress, assess impact or effectiveness and realign objectives as required.
Pankaj Srivastava - Digital marketing Enthusiast
Pankaj has over 16 years’ experience in consumer software, retail and e-commerce. He has helped build multiple online businesses through use of digital marketing best practices. He led global online marketing at both large and very small companies over the last several years. He has a proven executive management track record and experience leading global marketing teams to deliver exponential sales growth in the technology sector. Most recently he was General Manager at ComplianceOnline.com.
Prior to that he was Vice President of Customer Acquisition & Retention Marketing at McAfee, Inc. where he helped grow the business to several hundred million in sales in 5 years. Prior to McAfee he was at BlueLight.com where he led the development of a national customer loyalty program for Kmart and launched multiple consumer programs. Prior to BlueLight, Pankaj has held senior management roles at several venture-backed companies where he helped build new online businesses from ground-up.
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1-888-REGALIX
