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Best Practices in Analytics
- Post several incoming links on various website, social bookmarking, blogs, forums, Q&A sites, etc. Use Analytics to see which channels generate traffic.
- Create multiple profiles to group sites for better localization and analytics.
- Create a one-time dashboard for data aggregation to get quick reports delivered via email weekly.
- To gain insights about the visitors on your web site, be sure to not only segment new and returning visitors, but where the visitors are entering and what source brought them there.
- Analyze the entry pages. Look at the bounce rates for the top five entry pages, then see what keywords are being used to drive visitors to those pages.
- Determine visitors location based on IP or Geo-targeted ad campaign and then present information from the same region.
- Analytics model should be simple and easy to understand, implement and interpret.
- Follow some industry standard processes such as CRISP, etc.
- Single optimum data capture and multi-channel integration.
- The methodology for intranet analytics should be revisited and audited regularly to ensure that the metrics are not being misinterpreted.
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